An immersive experience is an overlap of Virtual Reality, Mixed Reality and Augmented Reality. It is a fully artificial environment with virtual objects overlaid on real world environment.
There are are 3 types of immersions that can be created using scalable technologies and creativity:
Tactical Immersion: Widely known as the sense of touch, tactical immersion takes places when a customers touches an object. It measures, identifies, and transfers the message signals between the user and the surface of a real-life object through skin contact. Tactical immersion makes you feel an artificial vibration that uniquely amplifies your experience. It can be great in the "we live in a future" kind of way, but it could also shape our present interactions.
Sight Immersion: It’s a way to is a way to integrate VR or AR to explain a product’s features. Visual experiences like these are a strong engagement point and create a sense of permanent brand recall in the customer’s mind.
Narrative Immersion: It facilitates story telling. Narrative or hearable immersion lets viewers dive deeper into a product through lifelike sound and creative visuals. Immersive theatres work by this technique. They provide an unreal, but more-than-real experience by making audiences the protagonist. You can interact with the cast, deliver dialogues, and change the climax as you choose your own adventure.
Immersive Spaces are used in a variety of industries including:
Immersive Spaces can benefit businesses to:
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